Blog posts with tag: nautilus

This three-part series explores how Bowflex and parent Company Nautilus have applied – and continue to apply – original thinking to the advancement of fitness technology. In this final installment, we show how Nautilus Inc. engineers entered the selectorized weight race - and how a bold, customer-focused step helped them take the lead.

This three-part series explores how Bowflex and parent Company Nautilus have applied – and continue to apply – original thinking to the advancement of fitness technology. In this first installment, we meet two fitness equipment visionaries - Nautilus inventor Arthur Jones and Bowflex creator Dosho Tessema Shifferaw.

This three-part series explores how Bowflex and parent Company Nautilus have applied – and continue to apply – original thinking to the advancement of fitness technology. In this second installment, we discover how the 2008 recession spurred Nautilus Inc. to expand its research and development efforts, leading to the ongoing development of the Bowflex Max Trainer.